the firm

Plain Impact is a sustainability strategy practice based in Dubai, serving companies and investors across the Gulf Cooperation Council and broader MENA region.

We exist because sustainability shouldn't be bolted onto a business after the fact. It should be embedded from the start, in how companies operate, how they govern, how they report, and how they create long-term value.

We work with growth-stage companies, listed mid-caps, private equity and venture capital firms, and the boards and executives who lead them. Every engagement is designed to build something that lasts beyond the project; systems, capabilities, and confidence that stay with the client.

the approach

  • Blurred abstract background with soft pastel colors of blue, pink, and purple.

    We start with what matters.

    Every engagement begins with understanding what's material to your business, your stakeholders, your investors, and your regulators. We don't apply generic frameworks. We build around the ESG issues that actually affect your performance, your risk profile, and your access to capital

  • Close-up view of a textured surface with a grid pattern, possibly fabric or a patterned material in grayscale.

    We build systems, not reports.

    Reports sit on shelves. Systems drive decisions. We design sustainability infrastructure that integrates into how your team already works; from data collection to board reporting to investor communications.

  • Blurred motion of a landscape during sunset or sunrise with soft pink, orange, and green hues.

    We transfer knowledge, not dependence.

    Every engagement includes capacity building. We train your people, document our methods, and build internal ownership from day one. The measure of our success is how well things run after we're gone.

  • A straight, empty road with yellow lines in a foggy landscape, minimal visibility.

    We speak both languages.

    We understand the technical standards, IFC Performance Standards, GRI, ISSB, LEED, WELL, Estidama, TCFD, the ADX and DFM disclosure frameworks. And we understand the commercial reality; fundraising timelines, LP expectations, deal structures, regulatory deadlines, and what investors and boards actually look for. We bridge the two.

the experience

Our work is grounded in direct experience building Environmental and Social Management Systems under IFC Performance Standards across MENA and Latin American markets. We’ve supported companies through Series A fundraising, advised on renewable energy procurement strategy across six countries, and helped organisations achieve LEED Gold, WELL Gold, and Estidama certifications.

We bring perspective from both sides of the table; as operators who’ve built sustainability programmes inside companies, and as advisors to investors evaluating ESG risk and opportunity.

  • Dubai, UAE

  • ESG Strategy · Investment Due Diligence · Climate & Digital Sustainability · Management Systems

  • IFC Performance Standards · GRI · ISSB · TCFD · SASB · CDP · LEED · WELL · Estidama · ADX ESG Disclosure Guidance · DFM ESG Reporting Guide · Saudi Exchange (Tadawul) ESG Disclosure Guidelines · CBAM compliance frameworks

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Portrait of a woman with dark hair, wearing a black blazer, jewelry, and a subtle smile, against a white background.

the founder

Hana is a sustainability strategist with over a decade of experience spanning environmental and social management systems, climate finance, renewable energy strategy, green building certification, and ESG advisory.

She has led IFC Performance Standards implementation across MENA and Latin American markets, advised on renewable energy procurement strategy across six GCC and broader MENA countries, supported companies through Series A and growth-stage fundraising, and contributed to projects achieving LEED Gold, WELL Gold, and Estidama certifications.

Hana holds dual Master's degrees in Sustainable Development and Global Public Health, alongside a BSc in Molecular Biology. She has authored and/or co-authored more than fourteen peer-reviewed publications in sustainability, public health, and synthetic biology.

She has spoken at the UN Climate Conferences COP27 and COP28, is a McKinsey Next Generation Women Leader (2024), and serves as a board advisor to multiple climate-tech and energy companies across the region. She is also an Ambassador Emerita to Africa for the International Genetically Engineered Machine (iGEM) Foundation, where she has served as a competition judge across three cycles.

Plain Impact is the platform through which she delivers independent advisory, strategy, and training work.

Chat with Hana

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